I have been using Adsense for quite some time now and was wondering if anyone could give me some opinions or information on this topic:
Letting earnings from Adsense be used directly for your own Adwords campaign, like this saving Google the hassle of having to make payments and the Adsense publishers commission fees.
Are they planning on preparing this? Would it be feasible? What would you say are the pros/cons of this?
I think there have been rumors for a while that they might do it. They might even be introducing their own paypal type service in the future to facilitate this. In fact I wouldn't be suprised if such a service is the catalyst for that. If they have that in the plans, then it makes sense to wait for that than to do something else in the mean time.
I do know they have been moving around the various types of authentications and getting more services using the same accounts.
