Just thought I'd share this tip. It worked for me. My husband said last year that in a big city, there are so many of each type of businesss in the phone book, that it is easiest for him to just pick the first company in the book under whatever category he is looking at. He said alot of guys do not want to spend the time to look through them all. So, I changed my listing so that it would be as close to the first one as possible, and my sales have increased by almost 40%!