Well I think anyone with a business in a rural area knows it can be a challenge to find enough customers. This is especially true if you have a product or service that won't be used by many people or businesses in a small town area.
How do I deal with this? A large portion of my business is done online. I have a few services and a couple of them can be offered completely online without ever having to meet up with a customer.
imarketing0 wrote: Well I think anyone with a business in a rural area knows it can be a challenge to find enough customers. This is especially true if you have a product or service that won't be used by many people or businesses in a small town area.
How do I deal with this? A large portion of my business is done online. I have a few services and a couple of them can be offered completely online without ever having to meet up with a customer.
What do you do?
I agree! I've hit a plateau with my business because I have so far only focused on on-site services. I am revamping my service offerings to be able to provide remote managed services. I'm planning on doing the initial work on-site and set up a remote system to assist my customers as needed. I figure this will give me an increased service area.
The one thing that I don't want to lose touch with is the face time with the customer. It's the way I ensure my customers are happy, as well as a good marketing technique. One of the benefits of working in a rural area is working one-on-one and many rural residents appreciate that.
I think that if you live in a rural area, then doing alot of business online will defintely help. I live in a rural area, and if I had to depend on all of my customers being close to my business, then I would really be in a lot of trouble!
